Bon Temps Organic Tea Packaging

Rebrand for a woman-centric tea company, creating a visually cohesive design system that reflects the brand’s mission to sustainably promote health and wellness. Marketed towards a young female demographic, the concept draws inspiration from astrology and tarot cards associated with nature and spirituality. Vibrant colors correspond to each blend’s ingredients, establishing a fun personality. The moon faces a key ingredient in each flavor, unifying the products while maintaining individuality. This redesign communicates the brand's sustainable values through a limited color palette and simple, nuanced typography.